Dropshipping Product Research Worksheet

Product basics
- Product name:
- Category:
- Target customer (who exactly?):
- Problem it solves:
- Why buy now (urgency or trigger?):

Economics
- Selling price:
- Product cost:
- Shipping cost:
- Platform/payment fees estimate:
- Estimated gross margin:
- Refund/chargeback risk notes:

Supplier details
- Supplier name + link:
- Rating / reviews:
- Shipping time to target country:
- Tracking included? (yes/no)
- Return process:
- MOQ / packaging notes:

Competition + demand
- 3 competitor stores/ads you found:
  1)
  2)
  3)
- Where is demand coming from (search, social, marketplaces)?
- What’s the differentiation angle (bundle, positioning, guarantee, niche)?

Creative + offer ideas
- 3 hooks (pain → solution):
  1)
  2)
  3)
- 3 UGC scripts (15–30s):
  1)
  2)
  3)
- Offer (discount, bundle, guarantee):

Red flags (check any that apply)
[ ] “Too good to be true” claims required
[ ] Fragile or high defect risk
[ ] Heavy/bulky shipping costs
[ ] Long shipping times with low trust
[ ] Many identical competitors with same creatives

Decision
- Greenlight? (yes/no)
- First test budget:
- First 3 experiments to run:
  1)
  2)
  3)