Dropshipping Launch Checklist

Foundations
[ ] Pick a narrow customer + problem (avoid “everyone”)
[ ] Choose 1 product category to start (keep it focused)
[ ] Validate demand (search trends, competitors, marketplace listings)
[ ] Calculate unit economics (price - product cost - shipping - fees - returns - ads)

Supplier + product checks
[ ] Order a sample (if possible)
[ ] Confirm shipping times to your target countries
[ ] Confirm return policy and defective item process
[ ] Confirm tracking and packaging expectations
[ ] Make sure claims are truthful and compliant (no miracle promises)

Store setup
[ ] Clean product page: clear benefits, photos, sizing/specs, FAQs
[ ] Transparent shipping and returns page
[ ] About page that builds trust (who you are, why this product)
[ ] Support email + response-time promise
[ ] Payment and tax settings configured

Launch prep
[ ] 3–5 ad angles (who it’s for, what pain it solves, why it’s different)
[ ] 10–20 short creatives (simple UGC style beats polished ads early)
[ ] 3 landing page hooks to test (headline, offer, guarantee)
[ ] Basic email capture + abandoned cart flow (if possible)

First week launch
[ ] Run small tests (multiple creatives, small budgets)
[ ] Track: visits, add-to-cart, checkout start, purchases
[ ] Watch support inbox daily and respond fast
[ ] Improve the offer before scaling spend (pricing, bundle, guarantee)

Safety and reality checks
[ ] Do not scale until fulfillment is stable and refund rate is acceptable
[ ] Keep a cash buffer for refunds and chargebacks
[ ] Follow platform policies and local regulations