Course Pilot Cohort Email (copy/paste) Subject line ideas - Want to be in my pilot cohort? (limited seats) - I’m running a small pilot group (feedback welcome) - Help me test a new course (and get a big discount) Email 1: Invitation Hi {Name}, I’m running a small pilot cohort for a new course: {Course title}. Promise: {one-sentence promise}. What you get: - {benefit 1} - {benefit 2} - {benefit 3} Pilot details: - Start date: {date} - Duration: {weeks} weeks - Time: {schedule} - Pilot price: ${price} (discounted for feedback) In return, I’d love: - quick feedback after each module - a testimonial if it helps you Interested? Reply “pilot” and I’ll send the syllabus + payment link. Thanks, {Your name} Email 2: Follow-up (48h) Quick follow-up — I have {seats} pilot spots left. Want the syllabus and schedule? Email 3: Last call (day 5–7) Last note: I’m closing pilot enrollment on {date}. If you want in, reply “pilot” and I’ll send everything over.